Posts Tagged ‘Branding’

CrownGA.com Website- New Design is Live

Tuesday, June 1st, 2010

The new website for Crown Communities Inc. has officially gone live. I have been working on this site for close to a year at Crown Communities Corporate Location in Conyers, Ga. This consulting contract has slowly bloomed into a elegant and professional site that incorporates a wide range of web technologies and current web standards.

First the use of warm colors and professional patterns makes this web design catch any viewer’s eye. The simple, user friendly navigation provides a better experience for the average web surfer, yet the use of graphic promotional banners and rotating images captures the viewer and leads him or her deeper into the websites inner pages.

I have integrated the use of Flash technology for the interactive community maps that help direct users to the areas of interest, while also providing a page with a list of the available communities for easier access. The website also uses many forms of javascript for various aspects of the website, the community pages themselves have a easy to use tab navigation and also integrate custom vector maps of directions for each.

Since this website has went live in late 2009 we have seen a drastic improvement in the amount of traffic to the site. Before the redesign the site averaged 4,000 hits per month, but since the redesign the site averages over 11,000 hits per month. Even though CrownGA.com uses basic search engine optimization, the website has seen drastic improvement in incoming hits and search results. This has resulted from the use of basic SEO utlilizing numerous facets from focused keywords to building a number of internal and external links.

Overall, I feel that the  final result of CrownGA.com shows that a great website and overall positive SEO results can be created without the use of paying high costs for expensive webdesigners and SEO companies. These results can be created with the help of a professional yet competitive web designer and the use of well directed search engine optimization.

CrownGa.com

Pumpkin City Website Now Up!

Tuesday, May 11th, 2010

PumpkinCity.net has been up and running for a few months now and everything is working fine! I created this website for a local band to help promote the band in all aspects. Along with this website I also created a EPK, Electronic Press Kit, for them in PDF format. These 2 major aspects of their promotional package has helped Pumpkin City create a professional image for their fans, sponsors, prospective venues and or record labels.

The director of marketing for Pumpkin City, Brett Reagan,  has stated that the promotional package including the EPK and website has helped them see vast improvement with both contracting new gigs and the range and locality of venues willing to book them for shows, some as far as DC and Ohio. They have been able to triple their shows since utilizing the EPK and website, while these necessary promotional outlets are also making it easier to maintain contact with their fans and keeping those fans updated with upcoming shows or promotions.

I also think the ease of use for sending the EPK, since it was created for easy emailing, has been beneficial to the band and it’s promotions. Though without the website the EPK would be a less productive tool, I see that the transition from traditional press kits to EPKs has helped create a positive influence on the music industry. Overall, nothing may be as impressive as a traditional press kit with it’s printed information and included CD, but the use of a EPK with it’s simplicity and ease of transfer through email has made it easier for unsigned bands to reach a wider audience within a professional avenue.

Overall, I am very proud of PumpkinCity.net and it’s corresponding EPK, it’s shows my creative skills in branding across media while keeping consistency within a professional manner, while also having a creating a noticeable improvement in the promotions of the band.

As always great looking design is required, but design that helps to create a noticeable advancement toward the objective is the goal of any designer in the end. Every business has objectives, and if a designer cannot help them to make strides toward those objectives, then those projects are wasted, along with the time and money that was used to create them.

PumpkinCity.net

PumpkinCity.net/epk.pdf