Posts Tagged ‘music’

New Lemon Bee Fest 2010! Character Design and Promo Package

Friday, May 14th, 2010

This is the Lemon Bee Festival Flyer for 2010. I really enjoy creating the characters for this event, since this is my hometown and many dear friends take part in making this event happen every year. The event is located in Olde Town Conyers in Georgia, it takes place to provide a space for the local musicians and artists to show their stuff and mingle with others in the area.

I chose to showcase this piece because I think this is a prime example of character design. I have created new characters for this event for almost every year it has taken place, but this year I think the character is oozing with life and energy. Though, I am not downing my past attempts at nailing the intangible character of the Lemon Bee Festival, I think this one is just the best out of each of the previous examples.

This year I attempted to start from scratch and I researched the process of character design thoroughly, which is my usual process. I created numerous rough sketches in a rainbow of styles. Though, one of the last ideas I squeezed  from my head was this fine example of a lemon bee.

In my head I created this storyline for the Lemon Bee, his creation from two separate beings the honey bee and the lemon tree. Combining both aspects of each being, the honey bee’s determination and collective nature and the lemons sour taste, intwining into a being of sweet honey, hard work, sour taste, and a love for art and music. I envisioned the mister Lemon B as a being that was shunned from his colony becuase of his difference from the rest of the pack, but his indifference made him see the world in a different manner. His outcasting made him find a love for creating art and music for his colony to enjoy, while the rest of the colony was working he was creating art in all forms for all to enjoy. Though at first the colony wanted nothing to do with this abomonation to their species, after showing them the joys of art and music the colony finally realized that maybe some of their time could be used for enjoyment, instead of working hard without anytime to enjoy life and all it’s bounties.

I think this storyline and slow process of creating a living character within my own head helped to shape the tangible creation I sketched and then refined in Adobe Illustrator. This character embodies all that Lemon Bee is suppose to be about, art and music, enjoyement of life, getting together with the local colony, and much more.

Overall, I just wanted to let everyone in on the process of creating a character and my love for the act of creation in general. This year I think The Lemon Bee Fest is going to be the best yet, I enjoy watching it slowly bloom into what it is today and I am proud of our community for helping to make this beautiful gathering possible.

Pumpkin City Website Now Up!

Tuesday, May 11th, 2010

PumpkinCity.net has been up and running for a few months now and everything is working fine! I created this website for a local band to help promote the band in all aspects. Along with this website I also created a EPK, Electronic Press Kit, for them in PDF format. These 2 major aspects of their promotional package has helped Pumpkin City create a professional image for their fans, sponsors, prospective venues and or record labels.

The director of marketing for Pumpkin City, Brett Reagan,  has stated that the promotional package including the EPK and website has helped them see vast improvement with both contracting new gigs and the range and locality of venues willing to book them for shows, some as far as DC and Ohio. They have been able to triple their shows since utilizing the EPK and website, while these necessary promotional outlets are also making it easier to maintain contact with their fans and keeping those fans updated with upcoming shows or promotions.

I also think the ease of use for sending the EPK, since it was created for easy emailing, has been beneficial to the band and it’s promotions. Though without the website the EPK would be a less productive tool, I see that the transition from traditional press kits to EPKs has helped create a positive influence on the music industry. Overall, nothing may be as impressive as a traditional press kit with it’s printed information and included CD, but the use of a EPK with it’s simplicity and ease of transfer through email has made it easier for unsigned bands to reach a wider audience within a professional avenue.

Overall, I am very proud of PumpkinCity.net and it’s corresponding EPK, it’s shows my creative skills in branding across media while keeping consistency within a professional manner, while also having a creating a noticeable improvement in the promotions of the band.

As always great looking design is required, but design that helps to create a noticeable advancement toward the objective is the goal of any designer in the end. Every business has objectives, and if a designer cannot help them to make strides toward those objectives, then those projects are wasted, along with the time and money that was used to create them.

PumpkinCity.net

PumpkinCity.net/epk.pdf